TECHNIQUES FOR SOCIAL MEDIA MARKETING & SEO

Impressed with Kardashian's popularity? Amazed with how small business ventures have turned into established setups? Well, that’s because people learnt smarter ways to market themselves on social media. Social media has become an unstoppable frenzy sensation around the world to spread the word. Here you speak a word, and there it becomes the record-breaking meme overnight. Undoubtedly, social media channels have become lit, and it gives equal opportunities to people to get benefit out of it.

From small businesses to established companies, business leaders are well aware of social media power and using it as an asset for marketing their product and services. That’s where internet savvy marketers step in. Marketers have found effective marketing technique like SEO to record strong social media presence for brands. It helps the business to grow and maximise their target audience.

Search engine optimisation (SEO) is a form of organic digital marketing which ensures the prominent visibility of the businesses on search engines. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is merely a matter of making sure your site is structured in a way that search engines understand.

Techniques for Social Media Marketing & SEO

1.   Optimise your Profiles: For maximising your target audience on social media through SEO, you need to be descriptive on your social media pages. One should not leave any section including “about, information or category” requiring details about the business. Using effective keywords, phrases in you.

For example, to optimise your Facebook Page for local searches, it is imperative to include your address, city, state, and zip. Always include links from your social channels back to your business’s website (and links from your site to your social channels).

2.   Playing With Keywords: To optimise your social content, always include some of the relevant search keywords you determined for your business in your Facebook updates, tweets, pin descriptions, etc. It’s important to remember to share content from your website or blog socially to give it an SEO boost too. Sharing new content on Twitter is especially important because it helps Google to index it faster (indexing means Google adds this URL to their database).

3.   Generate Shareable Content: A critical factor in SEO is link building. Simply put, this means having a good website to website relationships through links. When you have more quality sites linking to your website (inbound), and you are linking to other quality websites (outbound) the more authoritative Google determines your website be. More authority equals a higher SERP rank.

4.   Using Google+ As an Asset: No one loves Google+ more than Google. Sign up for a Google+ Business Page and complete as many fields as you can in the “About” section using keywords that describe your business. Google also allows you to add several customised links within your profile, and you can use this as an opportunity to link back to your website, blog, and additional social channels. By spending 10-minutes a day sharing your content to your Google+ page, you’ll be more likely to appear within Google’s SERP. There are more reasons you should care about Google+ if you’re a Solution Provider.

5.   Stay Up To Date With Current Social Media And Google SEO Rules: Google doesn’t issue rule changes as often as it once did. The Google search engine is far more difficult to manipulate these days, which is why the threat of devastating Google updates such as Google Penguin and Panda do not worry webmasters anymore.

It pays to stay up to date with current SEO rules for both Google and social media. There was a time when popular spamming keywords gave you a boost on social media, but such methods are far less useful these days. These days, the amount of likes and shares your posts receive seems to affect your social media ranking than anything else. Will all that change tomorrow? Keep your finger on the pulse to find out.

With the unstoppable trends in digital marketing and technologies striking the marketing world, a student might soon be asked to research and create alternatives. An alternative with far more research and diversity in marketing techniques to create an excellent online marketing tool. However, writing these kinds of research work may bring them a problem; thus they may take professional dissertation help to execute such scholar documents.